Portfolio

etheryal | Wix Website Building Case Study for Korean Apparel Selection Ethereal is an online platform specializing in Korean fashion , featuring a minimalist, sophisticated, and high-end aesthetic. Its target audience is women who love Korean fashion and value quality and personal style. I assisted with the overall planning and development of this project, utilizing the Wix platform for website creation. # Korean style incorporated into official website design - Style Positioning: White background with minimalist design × black and gray main color scheme, echoing the Korean fashion aesthetic. - Homepage layout: Featuring a large Hero Banner image, paired with seasonal product selections and recommended items. - Shopping experience: Products are clearly categorized (tops/trousers/dresses/shoes, bags and accessories) - Multiple Images: Product pages support multi-angle image displays to enhance persuasiveness in purchasing decisions. # Technical Implementation and Architecture Theme and layout design - Theme Customization Redesign - Create clear navigation guides for product categories. - Product pages support multiple images, specifications, and style story descriptions. Shopping function integration - Set up cash flow - Includes discount codes, member registration system, and quick browsing. - Join the Instagram Gallery section to boost brand social media engagement and conversion rates. SEO and Marketing Setup - Set SEO title/description/image alt description (optimize search exposure) - Create FAQ pages, return and exchange policies, and other shopping instructions to enhance brand trust. - Optimized mobile RWD to ensure smooth operation on mobile devices. Official website link [Go to the official Ethereal website] Customer Feedback "The website looks like an extension of the brand, clean yet detailed, which perfectly meets our needs. The tutorials are detailed and the after-sales service is excellent. It's very easy for us to maintain ourselves."