Ethereal Korean Apparel Selection Wix Website Case Study | Minimalist E-commerce × Product Selection & Purchasing × Korean Fashion
etheryal | Wix Website Building Case Study for Korean Apparel Selection
Ethereal is an online platform specializing in Korean fashion , featuring a minimalist, sophisticated, and high-end aesthetic. Its target audience is women who love Korean fashion and value quality and personal style. I assisted with the overall planning and development of this project, utilizing the Wix platform for website creation.
# Korean style incorporated into official website design
- Style Positioning: White background with minimalist design × black and gray main color scheme, echoing the Korean fashion aesthetic.
- Homepage layout: Featuring a large Hero Banner image, paired with seasonal product selections and recommended items.
- Shopping experience: Products are clearly categorized (tops/trousers/dresses/shoes, bags and accessories)
- Multiple Images: Product pages support multi-angle image displays to enhance persuasiveness in purchasing decisions.
# Technical Implementation and Architecture
Theme and layout design
- Theme Customization Redesign
- Create clear navigation guides for product categories.
- Product pages support multiple images, specifications, and style story descriptions.
Shopping function integration
- Set up cash flow
- Includes discount codes, member registration system, and quick browsing.
- Join the Instagram Gallery section to boost brand social media engagement and conversion rates.
SEO and Marketing Setup
- Set SEO title/description/image alt description (optimize search exposure)
- Create FAQ pages, return and exchange policies, and other shopping instructions to enhance brand trust.
- Optimized mobile RWD to ensure smooth operation on mobile devices.
Official website link
[Go to the official Ethereal website]
Customer Feedback
"The website looks like an extension of the brand, clean yet detailed, which perfectly meets our needs. The tutorials are detailed and the after-sales service is excellent. It's very easy for us to maintain ourselves."