【Shopify App】SendWILL Popup Review: 10,121 Views → 850 Subscribers
Traffic doesn't automatically turn into customers.
Most first-time visitors browse, compare a few prices, and leave — and if they don't leave an email behind, that traffic is basically gone for good. That's why "trade a discount for an email" has become one of the most common list-building tactics in ecommerce. This post breaks down real performance data from an EcomSend (now rebranded as SendWILL) popup I ran on a client's Shopify store, plus my honest take on whether the app matters, or whether something else drives the results.
The numbers: 10,121 popup views, 850 new subscribers
This is from a Spin-to-Win campaign I set up for a client, running for about a month. Pulled straight from the app dashboard, no cherry-picking:
Cumulative over a one-month campaign — roughly 8 out of every 100 visitors who saw the popup opted in.
To me, real numbers like this are worth more than a star rating on the App Store — that's the whole reason I'm writing this up.
What is EcomSend / SendWILL?
EcomSend is a Shopify popup app built to turn anonymous "just browsing" visitors into an email list you can actually market to. The typical flow: offer an incentive — a first-order discount for an email — or make it more interactive with a Spin-to-Win wheel.
Naming note: If you search "EcomSend" and see a different name, you're not in the wrong place. As of 2026 it's listed on the Shopify App Store as SendWILL Popup Email Marketing, with the listing noting it previously operated under names including Trustoo and EcomSend. Same backend, same feature set — just a rebrand.
Beyond the standard email popup, the app also covers SMS number capture, exit-intent popups, Spin-the-Wheel gamified opt-ins, newsletter and contact forms, plus baseline automations like cart abandonment and welcome emails. It integrates with Shopify Email, Klaviyo, Mailchimp, and similar ESPs. As of now, it has over 7,000 reviews on the Shopify App Store with an overall rating around 4.9 stars.
Is 8.4% actually good? Benchmarking against other stores
I also looked into public feedback from other EcomSend/SendWILL merchants. In response to a merchant review, the developer stated that most stores using their popup see an email signup conversion rate in the 3%–6% range — that's the app maker's own figure, not independent research, so I'd treat it as a rough reference point rather than a benchmark every store should hit.
- My campaign: 8.40%
- Vendor-reported typical range: 3%–6%
- Sample size of 10,121 — meaningful enough to trust
- A merchant reported: 582 impressions
- Only 3 email signups
- Conversion rate around 0.5%
Same app, different stores, results that vary by more than 10x — which tells you the app itself usually isn't what's driving the number.
What actually moves the needle isn't the app
After running a few of these campaigns, the variables that matter most turn out to be: how compelling the offer is, when the popup fires, whether the design fits the brand, and how much intent the visitor already had.
Case in point: a popup that fires the instant someone lands, before they've even seen a product, pushing "Subscribe for 10% off" — I close those myself, most of the time. I don't even know what you sell yet, why would I hand over my email? But if a visitor has already been browsing for a bit and is clearly considering a purchase, "Spin to win a discount" lands completely differently.
So I wouldn't recommend installing the app, setting up one popup, and walking away. Go back and actually check: how many impressions, how many signups, what's the conversion rate, and how many people actually redeemed the offer and bought something. That's the only way to know if the popup is genuinely doing its job.
EcomSend/SendWILL's trigger options go beyond "on timer" (a configurable delay after page load) — there's also "on scroll" and "exit intent."
Untested, but worth flagging — exit intent: I haven't run data on this trigger myself yet, but the logic is appealing. It fires right as a visitor is about to leave: on desktop, when the cursor moves off the top of the viewport; on mobile, when the visitor scrolls back up by 5%. In theory it's far less intrusive than a popup that fires on page load, and it has a shot at recapturing visitors who were about to bounce anyway.
Spin-to-Win wheel, or a plain email popup?
A plain email popup is straightforward: leave your email, get a discount. Spin & Win adds the "what am I going to land on" element, with prizes you can configure — 5% off, 10% off, free shipping, store credit, or a specific product discount. But I wouldn't run a wheel on every campaign — the appeal of a spin wheel comes from novelty and urgency, and both wear off the more often the same visitor sees it, so it's a better fit for short, time-boxed campaigns with a clear end date. A plain email popup doesn't carry that "promo" energy, so it holds up better as a standing, always-on opt-in with no campaign deadline attached:
| Use Case | Recommended Popup Type | Why |
|---|---|---|
| Time-boxed campaigns (launches, seasonal sales, limited-time offers) | Spin & Win wheel | The gamified novelty creates buzz and urgency — pairs well with a countdown |
| Always-on capture (site-wide, no set campaign window) | Plain email popup | No need to refresh prizes or creative — holds up long-term without feeling stale |
| Luxury, high-ticket, or B2B brands | Plain email popup | Gamification can dilute a premium brand feel; a simple popup keeps things professional |
You've got 850 emails — now what?
If a campaign brings in 850 emails and nothing happens afterward, that list isn't actually delivering value. The better approach is to treat the popup as the entry point into a full retention flow, not the finish line:
EcomSend/SendWILL pairs with Shopify Email and integrates with Klaviyo, Mailchimp, and similar platforms. If your store already runs a retention program, the popup can simply be the front-end intake for new subscribers rather than a standalone feature.
Three things to know before you install
The 0.5% case above is real — installing the app doesn't guarantee results. Keep an eye on impressions, signups, conversion rate, discount code redemption, and downstream purchases after launch.
If it's always "10% off your first order," "5% more if you try to leave," "spin again for another 10% off," shoppers eventually learn to wait for a discount instead of paying full price. A popup should be a retention tool, not an endless discount machine.
Stores that installed the app earlier, including ours, are still running fine with no prompt to upgrade to a paid plan. That said, the developer has recently signaled pricing and plan changes are coming — it's not yet clear whether it'll go fully paid, which features will move behind a paywall, or whether existing users will be grandfathered in. If you're installing now, check the current plan listed on the Shopify App Store. If you're already using it, you can keep going for now and watch for updates.
Worth noting: Among the app's 7,000+ App Store reviews, plenty of positive feedback comes from merchants highlighting easy setup with no dev work required, solid customization options, and responsive support — all practical wins for smaller stores.
ORNG Studio's take
If your Shopify store already has traffic — especially if you're running Facebook, Instagram, or Google Ads — but you're not actively capturing emails, this kind of tool is worth testing. You're already paying to bring visitors in; if they don't buy and don't leave contact info, that traffic's value ends the moment they close the tab.
That said, treat it as a tool, not a solution on its own. Landing an 8.40% conversion rate is a solid result, but the real drivers are how the popup is designed, when it fires, what incentive it offers, and — most importantly — what happens with those emails after you collect them.
Getting traffic but not turning it into an email list?
ORNG Studio helps Shopify brands plan popup strategy, email list building, and post-signup retention flows — from setup through performance tracking.
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