DANWU Designer Brand Shopify Case Study | Clothing Design × High-Quality E-commerce × Custom Wedding Dresses

DANWU | Shopify Website Building Case Study for Designer Brands

DANWU is a brand founded by designer "䒟DAN" and focuses on fashion design using custom-made wedding dresses, tailored clothing, and eco-friendly materials. The brand's core values ​​emphasize "maintaining authenticity" and "style and comfort coexisting," conveying a passion for life and an aesthetic attitude through its clothing.

This time, we helped DANWU build a brand website through Shopify, which not only presented the professional image of the designer brand, but also seamlessly integrated its different product lines, concepts and online shopping process.

# Brand concept incorporated into website design

DANWU's design style combines minimalism and understated beauty, and the website's visuals also continue the brand's spirit:

- ECO CARE Collection : Made with recycled fibers and GRS certified, reflecting the brand's commitment to sustainable fashion.
- Bridal Custom Collection : A collection of lightweight wedding gowns tailored to Asian body types, showcasing meticulous tailoring and feminine grace and strength.
- The overall website emphasizes white space, simplicity, and high-quality visuals, paired with brand narrative text, allowing visitors to experience the depth of the brand story.

# Technical Implementation and Architecture

Theme and layout design

- Customized redesign with a paid professional theme
- Create a clear navigation design for product categories (wedding dresses/eco-friendly series)
- Product pages support multiple images, specifications, and style story descriptions.
- Optimized for mobile devices, focusing on the mobile shopping experience.

Shopping function integration

- Set up payment channels (supports credit card and convenience store payments)
- Use the Taiwan Logistics App ( Supports home delivery and convenience store logistics)
- Add automatic discount codes, membership registration system, and shopping cart notification reminders.

SEO and Marketing Setup

- Each product page has a meta title/description.
- Add alt text to images, such as "ECO Series Women's Wear" or "Real Photos of Light Wedding Dresses".
- Integrate Google Analytics and Meta Pixel to track traffic and conversions

Official website link

[Visit the official DANWU website]

Customer Feedback

"The website looks like an extension of the brand, clean yet detailed, which perfectly meets our needs. The tutorials are detailed and the after-sales service is excellent. It's very easy for us to maintain ourselves."